Institute of Marketing

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Who we are?

The Institute for Marketing is the Marketing Chair within the Munich School of Management at Ludwig Maximilians University Munich. Head of the department is Univ.-Prof. Dr. Anton Meyer and his team of up to ten research assistants.

The institute’s alumni association, Fördergesellschaft Marketing e.V. consists of over 500 members, including 80 corporate members, is also intensively affiliated with the department. Fördergesellschaft Marketing forms the main pillar of the institute’s practical activities and creates unique opportunities for our teaching and research.