Institute of Marketing
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The Institute for Marketing conducts a diverse range of projects in the field of contract research for business practice.

Our research focuses on the following key areas: Customer satisfaction research, marketing concept and planning, and further consulting services in the field of market-oriented corporate management. Our existing project partners include companies from a variety of different sectors, ranging from financial service providers, to investment suppliers and consumer goods manufacturers.

Should you wish to learn more about specific research questions relating to your own business sector please do not hesitate to contact Dr. Silke Bartsch with any questions.


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