Institute of Marketing
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Bachelor of Science

Bachelor BWL PStO (2015)
Bachelor Courses (B.Sc.)

 

CourseTypeLectureSPWECTSWintertermSummerterm
Pflichtmodul:
Unternehmensführung &
Marketing
L/T Prof.
Sarstedt
/
Prof.
Schwaiger
4
(2/2)
6

X

Wahlpflicht (Wahlpool
Vertiefung Kompetenzbereich
BWL I-III): Case Studies in
Marketing
S/AS Prof.
Sarstedt
4
(2/2)
6

X

Pflichtseminar: Recent Issues
in Marketing Research Winterterm/Summerterm
S/AS Prof.
Sarstedt
4
(2/2)
6

X

X

Spezialisierung Marketing and
Strategy III: Marketing
Analytics
L/T Prof.
Sarstedt

X

Schlüsselqualifikationen:
Start with Business Modeling
V/P Prof.
Weber
4
(2/2)
6

X

Bachelor Thesis C Prof.
Sarstedt
continuously continuously


Type: Course Type (L: Lecture, T: Tutorial, S: Seminar, Advanced Seminar: AS, Colloqium: C)
SPW: Semester hours per week

Courses marked with an (X) are offered only in the corresponding term.