Institute of Marketing
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Master of Science / MBR / ETD

Master BWL

MBR

ETD

All courses in the coming semesters are linked to the LSF, where you can find all administrative information and course material after the start of the term.

For more information, please follow the links about current course offerings.

Master BWL (PSto 2018) and MBR

Master courses

CourseTypeLecturerSPWECTSWintertermSummerterm
Fachspez. Grundlagen:
Convincing Stakeholders
L/T Prof.
Schwaiger
/
Prof. Tuschke/ Prof. Sarstedt
6
(2/4)
9 x
Allgemeine Grundlagen:
Methods in Management
L/T Prof. Schwaiger/
Prof. Leidl/
Prof. Sarstedt/
Prof. Nasev
4
(2/2)
6 x
M.Sc. + MBR: Spezialisierung
Marketing & Strategie II/III/IV:
Marketing Measurement &
Modeling
S/AS Prof. Sarstedt 4
(2/2)
6 x
Advanced Elective Topics in
Business Administration
(Theory) I - IV: Science meets Practice
- Case Studies in Marketing
S/P Prof. Sarstedt 4
(2/2)
6 x
Advanced Elective Topics in
Business Administration
(Theory) I-IV: Consumer
Behavior
S/AS Prof. Sarstedt 4
(2/2)
6 ST 23
Projekt: Forschung und Praxis I:
Projektkurs/Projektseminar
PC/
PS
Prof. Sarstedt 8
(4/4)
12 x
Master Thesis C Prof. Sarstedt continuously continuously

Type: Course type (L: Lecture, T: Tutorial, S: Seminar, AS: Advanced Seminar, PC: Project Course, PS: Project Seminar, C: Colloquium)
SPW: Semester hours per week

Courses marked with an (x) are offered (in the main responsibilty) by another chair in the corresponding term.


ETD - European Triple Degree

Master Courses

CourseTypeLecturerSPWECTSWintertermSummerterm
Marketing Performance
Management
L/T Prof.
Sarstedt
2 (once
a week)
6 x
Master Thesis Prof.
Sarstedt

Type: Course Type (L: Lecture, T: Tutorial)
SPW: Semester hours per week