Latest News
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We offer an exam review session for “Convincing Stakeholders” (WT 2023/24)
We offer an exam review session for “Convincing Stakeholders” (WT 2023/24)
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We are hireing student assistants
Send your application by March 22, 2024 at the latest!
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Silicon samples in consumer and marketing research
We are pleased to announce that our paper on Silicon Sampling in Psychology & Marketing has been published.
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New publication on research methodology
We are happy to announce the publication of our new paper.
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Susanne Adler is Marketing Talent 2023!
Susanne Adler, a doctoral student at the Institute of Marketing, was voted one of the Marketing Talents 2023 by the magazine absatzwirtschaft.
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Advanced Issues in PLS-SEM
We are happy to announce the publication of the second edition of “Advanced Issues in Partial Least Squares Structural Equation Modeling.”
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And the Award goes to...
Prof. Dr. Dr. h.c.. Marko Sarstedt wins the prestigious William R. Darden Award at the 2023 Academy of Marketing Science Annual Conference.
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00:50 a.m., the alarm clock rings, off to university!
Susanne Adler as guest lecturer at the "Lange Nacht der Universitäten".
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Expertise and Inspiration - Two Inaugural Lectures
In the elegant Frescensaal, Prof. Dr. Jelena Spanjol and Prof. Dr. Dr. h.c.. Marko Sarstedt gave their inaugural lectures. The formal event was well attended.