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Prof. Dr. Marko Sarstedt

Prof. Dr. Marko Sarstedt

Professor of Business Administration and Chair of the Institute for Marketing


Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Marketing
Ludwigstrasse 28, RG / III
80539 Munich, Germany

Room: 330
Phone: +49 (0) 89 / 2180 - 3321

Office hours:
Please contact our office (089/2180-3321) to make an appointment.

Further Information

Curriculum vitae:

Marko is a Chaired Professor of Marketing at the Ludwig-Maximilians-University Munich (Germany) and Adjunct Professor at Babeș-Bolyai-University Cluj. Before that he worked at the Otto-von-Guericke-University, Magdeburg (Germany). He previously was an assistant professor of quantitative methods in marketing and management at the Ludwig- Maximilians-University Munich (Germany) and a Conjoint Professor at the University of Newcastle (Australia).His main research interests are in the advancement of research methods and measurement to improve scholarly research and managerial decision-making

His research has been published in journals across various fields, such as Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research 210916_LMU_0300_Sa_freizeitMethods, MIS Quarterly, Psychometrika, Decision Sciences, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business, and Journal of Business Research. Marko has also co-editedseveral special issues of leading journals and co-authored four widely adopted textbooks, including
“A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle) and “A Concise Guide to Market Research”.

His research ranks among the most frequently cited in the social sciences with more than 85,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards and two AMS William R. Darden Awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, and Spiegel and has been featured in documentaries on consumer behavior on arte and MDR as well as on the scientific video platform Latest Thinking. According to the 2020 F.A.Z. ranking, he is the second most influential business researcher in Germany, Austria, and Switzerland. Marko has been named a member at Clarivate Analytic's Highly Cited Researcher List, which includes the "world's most impactful scientific researchers." He has also won the 2018 Research Award of the Otto-von-Guericke-University, Magdeburg (Germany).